Beta · MLB · NHL · NCAA Football · NCAA Basketball

Every sports momentis a marketing moment.

Walkoff connects your Klaviyo to the full sports calendar. Rivalry previews, in-game alerts, win triggers, season milestones — every moment your customer cares about, turned into a timely email.

First 20 brands · Free 60 days · We set everything up
Trigger Fired
LAD vs SF · Apr 6, 2026 · 2:28 PM ET
Free Lid Win — Dodgers
MLB SHOPPER · DODGERS · 2,813 RECIPIENTS
$1,450
Attributed
Single send
39%
Open Rate
↑ vs 20% avg
3.1%
Click Rate
225 clicks
From Klaviyo
7 teams. 7 win-triggered emails. $5,689 in one week. Keep your highest-LTV customers engaged during the moments they already care about.
— MLB “Free Lid Win” campaign · Buy anything + get a free lid · April 2026 · Frost Buddy

If your customers care when the team wins, you have a trigger opportunity.

Primary ICP
Licensed DTC Brands

You have team-tagged SKUs, a Klaviyo account, and licensing fees to justify. Walkoff turns every game result into a revenue event.

MLB · NHL · NFL · NBA · NCAA — official licensees with Klaviyo
Also a great fit
Local & Adjacent Businesses

No license required. Any business in a sports city with an email list — restaurants, bars, dispensaries, local retail.

Downtown LA restaurant → Dodgers win → “$2 off tonight, 11–close.”
The full sports calendar

Not just when the game ends. Every moment that moves your customer.

Before
Anticipation

Rivalry in 48 hours. Playoff preview. Fire a pre-game campaign while fans are already talking.

rivalry_previewbig_game_alert
During
Tension

Tied in the 8th. Final two minutes. Fans are on their phones — that's your window.

close_gamecomeback_live
After
The Result

Walk-off win. Rivalry sweep. Heartbreaker loss. Each result = a different angle and a different offer.

walkoff_winheartbreak_loss
Season
Milestones

Playoff clinch. Championship. Season opener. Moments your competitors are silent on.

playoff_clinchtitle_won
How it works

Three steps. Zero technical lift.

— 01
Connect Klaviyo

Share your API key (events-write only). We can't read your lists or send emails. Encrypted at rest.

// Verified
scope: "events:write ✓"
— 02
We build your setup

We create three segments targeting your buyers, cart abandoners, and browsers — plus a trigger flow, before your next game.

seg_1: "Buyers 60d"
seg_2: "Cart Add 14d"
seg_3: "Browsers 30d"
— 03
Moment hits. Walkoff fires.

We watch the calendar. When your trigger moment occurs, a structured event hits your Klaviyo and your flow activates.

event: "[Walkoff] Win"
team: "LAD" score: "6-5"
Trigger library

Every moment, ready to fire.

Before the game
Rivalry Preview
rivalry_preview

Rival matchup within 48 hours. Build anticipation before the game.

Big Game Alert
big_game_alert

Playoff, primetime, or must-win. Fire while fans are already buzzing.

Season Opener
season_opener

Opening Day, Puck Drop, Kickoff. Best re-engagement of the year.

During the game
Close Game
close_game

Tied or within one score in the final period. Fans are on their phones.

Comeback Live
comeback_live

Down 5+ and rallying. Highest real-time engagement of any trigger.

Clutch Moment
clutch_moment

Bases loaded. Final at-bat. Last-second shot. Everyone watching.

After the game
Walk-Off Win
walkoff_win

Highest emotional spike. 30-min window. Timing is the conversion lever.

Comeback Win
comeback_win

Won after trailing. Strong cart recovery and lapsed buyer angle.

Rivalry Win
rivalry_win

Yankees-Red Sox. Iron Bowl. Lakers-Celtics. Configurable per account.

Heartbreaker Loss
heartbreak_loss

Lost by one. Consolation angle with soft offer converts well.

The season
Playoff Clinch
playoff_clinch

Postseason berth locked. Pairs with limited drops or playoff bundles.

Player Milestone
player_milestone

Configurable. Records, awards, NIL moments. Big for NCAA brands.

Championship Win
title_won

World Series. Stanley Cup. National Championship. Once a year.

Live results · Frost Buddy · MLB · April 2026

7 teams. 7 win-triggered emails. $5,689 in one week.

“Free Lid Win” — buy anything, get a free lid accessory. Fired to team-tagged shopper segments within minutes of each win. No discount strategy. Just the right email at the right moment.

$0.52
Rev / Recipient
best single campaign
$5,689
Total Revenue
7 sends, one week
Top LTV
Buyer Re-Engage
highest-value segment
16K
Recipients
across 7 team segments
Dodgers · Apr 6
$1,450
2,813 rec · 39% open · 3.1% CTR
Cubs · Apr 6
$1,130
1,924 rec · 39% open · 4.1% CTR
Yankees · Apr 8
$1,144
4,761 rec · 61.6% open · 5.0% CTR
Red Sox · Apr 8
$750
1,704 rec · 61.5% open · 5.0% CTR
Integrates with your existing stack
Klaviyo
Live
Postscript
Coming Soon
Attentive
Coming Soon
Shopify
Coming Soon
Pricing

One flat rate per league. Every game. Every trigger.

First 20 brands get 60 days free. No credit card required.

— Starter
Single Team
$149/mo
$1,430/yr — save 20%
  • One team, one league
  • All triggers included
  • Klaviyo integration
  • Segments + flow built
  • Multi-league
  • SMS integrations
Get Early Access
— Growth
Single League
$299/mo
$2,870/yr — save 20%
  • All teams, one league
  • All triggers included
  • Klaviyo integration
  • Segments + flow built
  • Priority support
  • SMS integrations
Get Early Access
— Pro
Multi-League
$499/mo
$4,790/yr — save 20%
  • All teams, all leagues
  • All triggers included
  • Klaviyo + SMS (when live)
  • Flows built per league
  • Onboarding session
  • Custom trigger config
Get Early Access
60-day free trial · No credit card · Cancel anytime
Early Access

First 20. Free for 60 days.

We onboard manually. Tell us your team and we do the rest — segments, flow, and the first 5 triggers fired by us. You collect the data.

  • Klaviyo segments + trigger flow built for you
  • First 5 triggers fired manually — we watch the games
  • Works with or without a sports license
14
Spots
Remaining

No credit card · We'll reach out to get your Klaviyo connected

FAQ

Questions people actually ask.

No. Licensed DTC brands are our primary ICP, but any business with customers in a sports city qualifies — restaurants, bars, dispensaries, local retail. Anyone with an email list and customers who follow the home team.

Walkoff.

Stop missing the moment.

14 spots remaining · No credit card · 60 days free · We do the setup