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Moments and triggers
The moments Walkoff watches for, how long each is worth acting on, and how triggers fill your queue.
Moment types
Walkoff watches for 20 kinds of moments: before, during and after each game, and across the season. 3 more are coming.
Before the game
| Moment | What it is | Worth acting on | In the default rule |
|---|---|---|---|
| Rivalry Preview | A rivalry game or derby in the next 48 hours. Get in before kickoff. | Until kickoff | Yes |
| Big Game Alert | Playoff games, bowls and finals, within a day of kickoff. Reach fans while they're already buzzing. | Until kickoff | Yes |
| Season Opener | Opening Day, puck drop, kickoff, tip-off. Every fan base is 0-0. | Until kickoff | Yes |
| Hometown Contender | Someone from the town leads going into the final round, or plays in a final. The town is watching. | Until the final round, or the final, starts | Yes |
During the game
| Moment | What it is | Worth acting on | In the default rule |
|---|---|---|---|
| Close Game | Tied or within one score in the final period. Fans are on their phones. | About 3 hours | No |
| Comeback Live | Down big and coming back, right now. | About 3 hours | No |
| Clutch Moment | Bases loaded. Final drive. Last-second shot. Everyone watching. | About 3 hours | No |
After the game
| Moment | What it is | Worth acting on | In the default rule |
|---|---|---|---|
| Win | Any win. Weekly sports make the cut by default; daily ones don't, so fans don't hear from you after every game. | About 30 hours | Yes |
| Walk-Off Win | Won it at the very end: the last at-bat, overtime, or a score in the last seconds. | About 30 hours | Yes |
| Buzzer Beater | Won on the last shot, with 3 seconds or less left. | About 30 hours | Yes |
| Late Winner | Won it in the final minutes. In soccer, a winner from the 85th minute: the Premier League version of a walk-off. | About 30 hours | Yes |
| Comeback Win | Won after trailing big. A natural angle for lapsed buyers and open carts. | About 30 hours | Yes |
| Rivalry Win | Yankees-Red Sox. Iron Bowl. North London Derby. Walkoff knows the rivalries in every league. | About 30 hours | Yes |
| Heartbreaker Loss | Lost late, lost close or blew a lead. Go easy: no celebrating, maybe a small offer. Or skip it. | About 30 hours | Yes |
| Hometown Game-Winner | Someone from the town won a playoff game at the very end: a walk-off, a buzzer-beater, an overtime winner. | About 30 hours | Yes |
The season
| Moment | What it is | Worth acting on | In the default rule |
|---|---|---|---|
| Playoff Clinch Coming | Postseason berth locked. Pairs with limited drops or playoff bundles. | Not detected yet | Yes, once live |
| Series Win | Won a playoff round. On to the next one. | About 3 days | Yes |
| Player Milestone Coming | Records and awards. Like every moment, the copy never names the player. | Not detected yet | No |
| Big Signing | A star joins the team by trade, signing or transfer. A reason to email without a game. | About 3 days | Yes |
| Great Escape Coming | Survived relegation on the last day of the season. | Not detected yet | Yes, once live |
| Championship Win | Super Bowl. Stanley Cup. Premier League title. Once a year, if you're lucky. | About 3 days | Yes |
| Hometown Champion | Someone from a town near your customers just won a title. Celebrate the town, never the player. | About 3 days | Yes |
| Hometown Win | Someone from the town won a tournament or a race. Golf, tennis, racing and surfing. | About 3 days | Yes |
Big finishes, by sport
A last-second finish means something different in each sport:
| Moment | Sport | When it counts |
|---|---|---|
| Walk-Off Win | Baseball | The home team wins in its last at-bat, starting it tied or behind. |
| Walk-Off Win | Hockey | Won in overtime or a shootout. |
| Walk-Off Win | Football | Won in overtime, or with a score in the last 10 seconds. |
| Late Winner | Football | The winning score in the last 2 minutes. |
| Buzzer Beater | Basketball | The winning shot with 3 seconds or less left. |
| Late Winner | Basketball | The winning basket in the last minute. |
| Late Winner | Soccer | The winning goal from the 85th minute on. |
Big signings
Walkoff reads every team's roster each day. When a star joins a new team, by trade, signing or transfer, that team's fans get a Big Signing. A star is one of their league's 50 best-known players: Walkoff counts the Wikipedias with a page about them. Copy never names the player.
Moment headlines name the teams, for your eyes. Campaign copy follows your copy rules.
Hometown moments
When an athlete from a town near your customers wins, the town gets its own moment. Walkoff watches for:
- Titles. Everyone on the champion's roster, from the Super Bowl to the Stanley Cup.
- Playoff games won at the very end. Whoever hit the walk-off, made the buzzer-beater or scored in overtime.
- Tour wins. Whoever wins on these tours. In golf, also whoever is in contention going into the final round, and in tennis, whoever plays in the final.
- Golf: PGA Tour, LPGA Tour, DP World Tour and LIV Golf
- Tennis: ATP Tour and WTA Tour
- Racing: NASCAR Cup Series, Formula 1 and IndyCar
- Surfing: WSL Championship Tour
Walkoff knows where athletes are from by their high school, where they were born and our own research. When it isn't sure, it makes no moment.
A town's moment reaches you when enough of your customers live around it:
- About 50 or more of your customers, or 15 or more when that's 2.5 times the town's share of people.
- From one event, up to 5 towns, starting with whoever did the most. Claude names the rest.
- Big cities are left out. A hometown moment is for a town, and a city's fans hear from you through its teams.
- A town in the champion's own territory is left out when the team's own moment already reaches it, so nobody hears from you twice.
The campaign goes to one circle around the town, never your whole list. Its copy celebrates the town, in the colors everyone there is wearing. It never names or describes the athlete. Copy rules
To see who's from near your customers, ask:
Which athletes are from near our customers?
Leagues
Walkoff watches every game in these leagues, around the clock.
| League | A comeback win is from | Every win in the default queue |
|---|---|---|
| NFL | 14 points down | Yes |
| NBA | 15 points down | No, only the big ones |
| NHL | 2 goals down | No, only the big ones |
| NCAA Football | 14 points down | Yes |
| NCAA Basketball | 12 points down | No, only the big ones |
| Premier League | 1 goal down | Yes |
| MLB · Opening Day 2027 | 4 runs down | No, only the big ones |
In sports with a game most days, an ordinary win counts as a smaller moment, so fans don't hear from you after every one. Walk-offs, comebacks and rivalry wins make the cut in every league. Need a league that isn't here? Ask us.
Your queue
Your queue is what to act on now: recent moments that match your triggers, that you haven't drafted, sent or skipped. To see it, ask:
What should we send this week?
- Most urgent first: moments whose window is closing, then the biggest.
- Moments leave once their window closes: a result after about 30 hours, a season moment after about 3 days, a live one after 3 hours, and a pre-game moment at kickoff.
- Claude tells you how long each one has left.
The default rule
Until you make your own triggers, your queue uses Walkoff's default rule: Big moments for your standout teams.
- It watches your standout teams, and follows them as your map changes.
- It takes the moments marked in the tables above. Live moments are left out: setting up a campaign takes a few minutes, and a win brings its own moment.
- It skips moments below an intensity of 0.6, like ordinary wins in daily sports and narrow losses.
Your own triggers
A trigger is your own rule for which moments matter. Ask Claude to make one:
Make a trigger for walk-off and comeback wins in our top markets.
- Moments: which kinds. Leave it empty for any.
- Teams: which teams. Leave it empty to follow your standout teams as they change.
- Intensity: skip smaller moments. Walk-offs are about 0.9, close losses 0.5.
- Towns: for hometown moments in and near the towns you name, like San Clemente, CA. A trigger with towns takes only hometown moments.
Your own triggers replace the default rule, so make them cover everything you want to see. A moment lands in your queue when it matches any of them.
Ask “What triggers do we have?” to see yours, or “Delete our rivalry trigger.” to remove one. Your send history keeps what each one did.
A trigger fills your queue. It never sends anything: you still say go.
Skipping a moment
Not every moment fits your brand. Tell Claude to skip it, and it leaves your queue. Claude logs it as skipped, so your history shows what you passed on.
Skip that one.
A loss is a judgment call. Walkoff keeps the copy gentle, with no celebrating, and suggests skipping it if your brand's voice is loud.