Getting started

What you need

• An invite. During early access, Walkoff sets up every brand and invites the people who'll use it. Not invited yet? Ask for early access.
• Claude, with the Shopify and Klaviyo connectors. Claude sets your brand up from your Shopify store, with no files. Walkoff finds the moment and builds the campaign, and your Klaviyo connector drafts it in your account. Shopify in Claude · Klaviyo in Claude
• Not on Shopify? Your exports, on a private upload page. Uploading files

Five steps to your first campaign

1. You're invitedWalkoff

   We set up your brand with your store's address and whether you're licensed to use your teams' names. Most brands aren't, and that's fine.

   Then we invite each person who'll use Walkoff. Each gets an email with who invited them, how to connect Walkoff in Claude and set your brand up there, and a first thing to ask. It also has your private upload link, for stores not on Shopify.

   The upload link is private to your brand, so keep it within your team. About the link

2. Connect Claude, Shopify and KlaviyoYou

   In Claude, go to Customize → Connectors → Add custom connector, and enter this address:

   https://www.walkoff.io/mcpCopy

   Sign in with the email you were invited with. Walkoff emails you a 6-digit code. Then pick the brands Claude can use.

   On a Team or Enterprise plan, an owner adds the connector first, under Organization settings → Connectors.

   Connect Shopify too, with an account that can see your store's reports. Claude sets your brand up with it. Connecting Shopify

   And Klaviyo, if you haven't. Claude drafts each campaign with your Klaviyo connector, in your account. Connecting Klaviyo

   In Klaviyo, check UTM tracking is on, under Settings → Other → UTM tracking. Then your sends show up in Shopify, Google Analytics and Triple Whale. Tracking your sends

   Connecting, step by step · checked against Claude in October 2026

3. Set up your brand in ClaudeYou

   Ask Claude:

   Ask ClaudeSet up Walkoff from our Shopify store.Copy

   Walkoff reads your products from your store. Claude reads customer counts by postal code from Shopify's analytics, and Walkoff keeps only each code's area and the count. No names, emails or street addresses reach Walkoff. Your fan map is ready in a few minutes.

   Setting up, in detail · Not on Shopify? Upload your exports instead

4. We tag your catalogWalkoff

   Your products get keyword tags as they come in, and every colorway is read from your variants' color option. Common color names like “Azure Heather” get their colors right away.

   Then Claude reads every product, usually within a few minutes: the teams it's made for, its colors, uses and seasons, and what names like “Dune” look like. You don't do anything here, and your map and picks work before it's done. Later imports keep this work, and new or changed products get the same pass.

5. Your first campaignYou

   Once your brand is set up, ask Claude:

   Ask ClaudeWhat should we send this week?Copy

   Claude checks your queue, builds a campaign for the best moment, and shows you the subject lines, the email, the audience and the send time.

   The first time you use a team, Claude offers to create its Klaviyo segment. Say OK, and every later moment for that team reuses it. Why once

   When it looks right, tell Claude to go, and it drafts the campaign in Klaviyo. Schedule it there, or have Claude schedule it if your Klaviyo connector can. Then ask Claude to log it, so it leaves your queue. A few days later, ask how it did.

   Campaigns, in detail

What to expect

• Your fan map appears a few minutes after you ask Claude to set your brand up, or right after an upload.
• Claude's product tags come a few minutes after your catalog comes in, longer for a catalog in the thousands. Your picks get sharper when they land.
• Moments from games show up within about a minute of the final whistle. Golf, tennis and racing results take a few minutes, and surfing usually a few hours.
• Your queue starts with Walkoff's default rule: big moments for your standout teams. Make your own triggers whenever you like. Triggers
• Timing matters. A result is worth acting on for about 30 hours. Send it the same day if you can.
• Nothing sends without you. Claude drafts, and you decide.

Questions